BREAKFAST GIVES POWER

PROJECT DESCRIPTION:

The 'Breakfast Gives Power' Program is run by the Health Partnership (a coalition of Danone, Lubella, Biedronka and the Mother and Child Institute) to prevent malnutrition and develop healthy eating habits. We have been working on this program since 2011. We are responsible for creating and implementing the 'Breakfast Gives Power” Day strategy, media relations, running the contest office, and creating the website. We also coordinated activities related to the national campaign of Guinness World Record.

Organized every year by the Health Partnership the 'Breakfast Gives Power' Day has become a fixed position in calendar of major school events. The campaign was successful and has influenced the students’ breakfast habits, as reported by the teachers. Every edition of the Program engages tens of thousands of students from thousands of Polish schools.

 

CLIENT:

Partnership for Health

SCOPE OF WORK:

CSR

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