Carrying out CSR activities for the wine&spirit industry is a challenge. We made it! To achieve that, we used the brand mission and its potential. The main brand objective was to take care of the environment. The footprint sing visible on the bottle was a symbol of a positive lifestyle, fun, and pursuing passions. The aim of this international initiative is to involve volunteers in cleaning the beaches so that everyone could walk on the sea shore barefoot. So far, thousands of tons of garbage have been removed from European beaches.
In 2014-2015 we were responsible for creating and implementing a profiled strategy - promotion and coordination of the “Barefoot Clean Beach Project" event organized in the biggest cities in Poland, as well as for media relations.
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