Our task was to reposition Factory brand, the biggest outlet centre chain in Poland (also the leader in Europe) to be a smart shopping expert and thus to change the image of the outlet centres in our country.
W created and implemented Factory brand strategy. Our activities included planning and executing the events; inviting to cooperate the celebrities and the Factory brand experts; planning and executing the advertising campaign in cooperation with local Factory centres; media buying; creating the visual communication; running the project press office; running Facebook and Instatram campaigns during the project.
We created FACTORY FASHON CAPSULE – the mobile fashion concept to present the tenants offer in an innovative way. All the best Polish stylists, celebrities and smart shopping idea were gathered in one spot. We invited to cooperate the biggest Polish fashion magazines for our events in Warsaw, Wrocław, Cracow and Poznań, so the event was widely recognises and very popular.
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