The unique agency know-how is one of the key elements of its great success. "New sociological atlas of women"* the diversity of Polish women. The result of this study is the most detailed in our history psychographic segmentation of female consumers based on quantitative and qualitative research. It is a source of modern approach to the target group. We can build effective campaigns and map ongoing actions of a brand (applying psychographic data with data derived from brand's research and from TGI) throughout knowledge about women, their needs and desires, worldviews, consumer behaviours, expectations, motivations and dreams.
Authorities and opinion-making media appreciated the quality and importance of this research in understanding the motives and attitudes of Polish modern women.
* 'Polityka' magazine 7/2015