The challenge was to create a 360 degree marketing strategy for over 50 shopping centres. We succeeded in involving the local communities, journalists, and the most important the customers of the mall. Our work is appreciated by industry specialist.
Our task is to create, develop and implement a complete strategy and run 360 degree marketing campaigns for 52 Tesco Malls in Poland, that includes: creating the visual communication; creating and developing the promotional materials; creating and managing the website; media planning & buying; preparing and coordinating the customer events; implementing local communities ‘activities; tenants relations: running the press office.
SCOPE OF WORK: