Garden of Words Group is a unique Polish brand that gained it’s recognition and reputation over during the last 10 years of its activity on Polish market. Not only the wide clients’ portfolio with the most valued Polish and international brands, but also the numerous awards gained in the most important national and international industry competitions can proof our power and competence. We believe that a dialogue with a consumer is the most effective form of communication. We think about our target group in a modern way - we have a unique know-how, that helps us precisely identify the consumer potential of Poles, we understand their individual needs, motivations, and expectations.
We don't limit ourselves with an outdated methods and tools, we are not making the same mistakes over again. We carefully choose arguments and tools that let them transform their market potential into a success of carried out activities.
We approach our customers individually at each stage of the process, showing them how to make their businesses more efficient and how to maximize their profits - we advise on how to build a credible brand image and how to build a business strategy, using an extensive consumer research and the latest global marketing trends. We know the most important challenges of today's business - we can point out barriers and threats to our operations.
A European pioneer in implementing female codes of communication and using the gender potential in increasing the effectiveness of management, marketing and sales. She skilfully uses a unique expertise in consumer and social behaviour of women as well as many years of professional experience in building and implementing marketing strategies for the largest international companies and brands. She initiates marketing activities and creates dedicated campaigns on markets where the main clients are women. She is a consultant and a member of the Global Steering Committee of the World "Marketing to Women" Congress in New York and a M2W pioneer in Poland. She is also a speaker at agency powerspeech.pl owned by Marcin Prokop. She is an author of publications about the social and consumer behaviour of women. In 2007 she founded Garden of Words, the first in Poland and one of the world’s first marketing communication agencies that incorporate female communication codes in communication campaigns. Katarzyna Pawlikowska is the author of "Can You feel it? ... marketing and sales communications addressed to women” - the first and the only Polish publication on marketing communication addressed to women (CDW, 2011). She's the originator and co-author of the first survey on Polish modern women („Polish women about themselves” Garden of Words, DB Maison 2012) giving a representative picture of them. She is also a co-author of "Polish Women", the book based on Polish female consumers psychographic segmentation (WUW, 2014). A charismatic leader and a speaker who motivates women in business, showing them how their own limitations can impulse them to a change and a success. Creating her team she reaches for creative, passionate, unconventional thinkers. She's a lecturer at the Institute of Sociology and Philosophy of the Polish Academy of Sciences. 2017 she was one of fifty the most creative business people rated by Brief Magazine. <a href='http://www.gardenofwords.eu/en/m2w-wpis/article/katarzyna-pawlikowska'>Read more about Katarzyna Pawlikowska's activity.</a>
She is an event and celebrity relations expert. Experienced in creating campaigns for the cosmetic, healthcare and lifestyle products. Her unique approach and a view to a business comes from twenty years of experience working in marketing communication of products dedicated to woman. Co-founder of Garden of Words. While carrying out activities for international corporations and institutions, she not only uses a tailored made strategy, but she also builds a team that guarantees efficient implementation at the highest level. Remarkable creativity and outstanding approach to every project – these are her main qualities. She reaches for extraordinary and fresh ideas, giving the brands a cutting-edge solutions with an accurate brand communication knowledge. An insightful observer of Polish society changes, that helps Polish women invest in their self-development. She perceives a women’s potential as the greatest opportunity in modern business. She has been mentoring at Foundation for Women Entrepreneurship for many years. She has been awarded the “Manager of the Year Award” in a prestige “Product of the year” contest. She holds a double Beauty Forum award for the best marketing communication strategy in the cosmetic industry. Keen on healthy eating, she follows the latest trends in cooking and nutrition. She believes that every person she meets might be an inspiration to healthy and happy lifestyle
A highly skilled specialist experienced in Public Relations, marketing, events, social campaigns and CSR on the Polish and international markets. Iinterested in world of marketing and communications for many years. As a attentive observer of the market changes she takes up challenges with the fresh energy every day. She has many years of experience in creating the consulting strategy, creating communication strategy, implementation the comprehensive activities based on a precise target groups’ recognition for: FMCG, home furnishing, OTC medicines, retailers and NGOs. She has been working at the Garden of Words Group since 2009. Under her management the agency expanded into South-East European markets. She is responsible for agency comprehensive strategy and manages the team of over 30 employees, while being focused on providing an outstanding quality and remain a unique on Polish market agency work style. Her and her team work for the Client has been honoured by many awards in the industry. She is responsible for acquiring the key clients and coordinating the cooperation with international corporations, institutions and non-profit organizations (IKEA, Nestle, Starbucks, NIVEA, TESCO, Tchibo, USP Health, Orkla, Danone, Żywiec Zdrój, Ministry of Foreign Affairs, Carlsberg, ZT Kruszwica, Ministry of National Education, Partnership For Health).
Financial specialist with over 10 years of experience in accounting, finance and human resources management. He gained knowledge and professional skills working in a variety of industries. He has an extensive experience in full accounting, business financial management, creating and improving financial and accounting procedures and managing human resources.