CRISIS COMMUNICATION

The vast majority of Polish companies do not have plans to manage communication in crisis situations. That is why sometimes even a small bad event influencing their company or brand that appears in the media turns into a serious problem, ruining company's reputation and, in extreme situation, also affects the finances.

 Crisis situations can happen to any company, regardless of its size and profile. It is good to be prepared for it.

 Training topics:

  • Sometimes it is worth asking yourself whether it is already a crisis or is it still just a difficult situation - the training will explain what is, and what isn't a crisis situation. Together we will analyze "famous" Polish and international crises,
  • We will take a look at your company/organization situation and consider what kinds of crisis may happen - we will list them to continue working on the most probable ones,
  • We will go step by step through a crisis, we will manage it together - we will decide on the strategy, discuss possible scenarios, build a crisis team and appoint the spokesman. Finally, we will summarize the effectiveness of the chosen strategy, i.e. whether we managed to get out of the crisis unscathed,
  • In media crisis - this is another important issue, because through the media, your company can suddenly become "popular"; We will tell you how to communicate with the media and your stakeholders - what to say, how, and when,
  • A separate topic covers monitoring and controlling the crisis in social media - a force that cannot be underestimated!

The benefits of crisis management training:

  • Participants will learn how to recognize whether they are already dealing with a crisis situation,
  • They will learn the strengths and weaknesses of their business/organization in the context of preventing potential crises,
  • They will learn about stages of crisis management, so that they can decide on the strategy, develop crisis scenarios and implement a communication plan,
  • They will learn and practice communication techniques for crisis situations with media and stakeholders, so that they know what, how and when to communicate,
  • They will also learn about mechanisms behind crises in social media, so they can monitor and counteract spreading negative information.

Practical details:

  • Closed training, adjusted to client’s needs.
  • one-day session, with using methods such as: brainstorming, case study, discussion, team work.
  • Training can be held at the company’s office or in a rented space with catering and necessary equipment (projector/TV screen, flipchart)
  • Upon request - a one-day session mock crisis situation in a venue chosen by client

Crisis situation simulation.

A simulation of a crisis situation in the office, the factory, the warehouse, or another crisis-threatened location indicated by the customer, may be added to the training, also to check participants' knowledge. Simulation takes place in several stages: we choose a group of people to take part in the simulation – for example, members of the crisis team, the spokesman, the president of the company etc.

  • We prepare the most probable scenario of the crisis - we appoint roles and the degree of participants' involvement,
  • We arrange the simulation on a chosen day and time - there are always a few people from Garden of Words present; some of them act as animators, some of them neutralize the situation, to prevent disturbance or speculation on the part of the uninformed but involved in the simulation,
  • The designated observers monitor the whole situation - from their observations, a simulation report will be created pointing out areas needing improvement (if there will be any),
  • A clear end of the simulation - announcing end of activities.
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