FEMALE COMMUNICATION CODES

During training on marketing communication and sales directed to women, participants will learn about: differences in shopping behaviour between women and men, values important to female consumers, case studies of successful advertising campaigns targeted to women, and mix marketing in women's style. We also recommend a seminar on the segmentation of Polish women based on the study "Polish women about themselves" conducted by Garden of Words and Maison Research House, which is complementary to the training.

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